How do the best blogs create consistently good content?
Here’s the top three ways:
- Good niche topic
Having a solid topic that sets your blog apart from the rest is key. Make sure you have a somewhat narrow focus that doesn’t have a lot of competition. Then, stick to it most of the time. If you are blogging for your business website, this topic can either be about what your business does or something about your products or your business in general. Either approach can work, but many businesses have even started creating separate websites that talk about the product their business creates or something that relates specifically to their business to create more interest. This is a lot more work than a traditional blog attached to your website, but creates great results for certain types of businesses.
- Mix of topics-business, local, and personal
A traditional business blog needs to have some variance. Make sure you don’t drone on and on about accomplishments, awards, and staff. But make sure you don’t avoid those either. Create some personal content that highlights staff or customer gatherings. Make your customers feel special and show them that your employees are special to you. Talk about local events to get the notice of the community. Create a mix of topics that relate to your blog, but don’t bog the reader down with focusing on one thing all the time day in and day out.
- Consistent use of an editorial calendar
If you are trying to create variety, yet still consistently blog, you’ll need to have an editorial calendar. If you make notes about ideas and posts for upcoming months, you can visually organize it into great content. It allows you to create consistent themes and blog post series. It easily shows you when you are needing another personal post or two or when you can blog about a holiday or local event. Overall, a well-organized blog starts with an editorial calendar.
Try these three things to create a more successful blog–and let me know how it works for you!