How are Others Creating Small-Business Success Using Social Media?
Social networks are the perfect places to meet and create new fans. Social media marketing methods are in-bound, meaning visitors choose to see your products and services. Companies who follow social media’s best practices allow people to learn about a brand or product when they want to, not when they can‘t avoid it. What develops that interest? Good content. This content may be exclusive or interactive or just a reiteration of a brand‘s message, but something about it keeps the visitor coming back.
Done right, social media will encourage readers to investigate a business’s products or services. It will also spread the word about an existing website, blog, or store and drive focused traffic there. The traffic will be more meaningful since the visits are done with intent.
An effective social media strategy involves creating editorial calendars, posting with purpose, tracking links, and having a little fun. You’ll see results from your social media efforts by giving it some thought ahead of time.
Merging social media with an existing media strategy is the key to small business success in today’s weak economy.
What is SEO?
Even though it sounds like a new dance step, SEO stands for Search Engine Optimization. Search Engine Optimization is trying to get ranked the highest in internet search results. The higher you rank on the search results page, the better SEO you have—which translates into more customers and ultimately more profits! Everyone needs to learn how to SEO.
What is SEO Writing?
SEO writing is an important part of your small-business SEO optimization strategy. It can take the form of SEO article writing, SEO content writing, SEO website copy, or SEO copywriting. These services are provided by competent writers, who research what keywords they should use in their writing to rank the highest for that subject. The trick to good SEO writing is writing for human readers, yet still optimizing for the search engines. A good SEO writer can save you thousands of dollars over other SEO strategies sold by some companies. This is especially true if you use SEO writing on your blog and in website copy. Coupled with other SEO strategies, you’re sure to achieve great results with good SEO writing. A seasoned pro will create copy that remains evergreen and doesn’t need to be monitored as regularly as some other SEO systems.
What is Media Strategy?
Media strategy promotes your brand using print, web, social media, video, or sound. It works within your advertising and promotion budget.
What a media strategist can do for your small business:
- Carry out your creative strategy.
- Suggest marketing ideas that use different or new media resources.
- Implement content marketing and create editorial calendars to support it.
- Create social media marketing plans and educate you about social media.
- Show you the marketing potential of videos and podcasts.
• What is a Virtual Assistant?
A virtual assistant helps small business owners by doing tasks that the business owner doesn’t have time to do. The services offered by virtual assistants vary by expertise, but often include administrative tasks, research, correspondence, marketing, and more. A virtual assistant is a great way to save money, you only have to pay them for the work when you need them–they work as an independent contractor. Most work by the hour or as part of a package deal of a certain amount of hours.